Our winter retail sale campaign for high-end eyewear retailers Parker & Co. features a fresh palette of green, cream and blush pink. The fashion-focused colours and contrasting sizes of type were used to create a distinct hierarchy of messaging, forming the basis for a stylish and impactful digital and print marketing campaign.
We created an EDM ‘Update your getaway style’ to encourage customers to shop the Parker & Co retail sale – selecting top sale picks which are perfect for the most popular and aspirational winter holiday destinations. Styling choices and copy were created to spark customers’ imagination and inspire the desire for an accessory update to transform their holiday looks. For customers who love some more guidance on their selections, we offered the opportunity to book one of Parker & Co’s now sought-after styling sessions. The visual approach and copy took cues from fashion magazine editorial, utilising cut out forms and dynamic lines and colours sympathetic to the inspiring location imagery.
This theme was amplified further in the Social campaign which along with our holiday styling theme used eye-catching animation to capture attention and drive customers to the store during the sale.