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Parker & Co. website

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After the brand development work we’d completed with high-fashion New Zealand optometrist and eyewear retailer Parker & Co, we set about refreshing their website to create consistency across their communication channels.

Having introduced dedicated personal styling sessions as part of their offering to customers, we introduced their unique Frame your style service via the website homepage. A dedicated page fully explains the service and provides customers the ability to make bookings for the service.

To describing the Parker & Co experience and their services to customers, copy was developed to create e a unique tone of voice which is used across communication channels.  

To tell the visual story of what a customer could expect from a visit to the store environment and the one-to-one service we commissioned a photography shoot to create unique visual content.

We’ve also utilised the quality campaign images supplied from the high-fashion eyewear brands they select, to illustrate the breadth and depth of their range.

Since launching the site, we have added a dedicated ‘Frame only’ page to further cater to the number of customers who already have prescriptions and are searching for a unique look.

You can see the Parker & Co brand development and our campaign work with Parker & Co. here.

  • Category
  • Our work
Tags Brand, Copy, Digital, Identity
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Parker and Co website homepage – features new Styling Service and Gucci 2018 campaign image
Parker and Co website homepage – features new Styling Service and Chloe 2018 campaign image
Parker and Co website – Styling page – Copy introduces bespoke Styling Service and shows image of store interior
Parker and Co website – About page – Copy introduces the business and shows image of store interior
Parker and Co website – Eyewear Brands page – shows images of designer brands and large introductory copy
Parker and Co website – News page – shows latest articles and images
Parker and Co website – Optometry page shows Geoff Parker performing eye test and large introductory copy
Parker and Co website – multiple views on mobile of key pages
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