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Parker & Co. Winter sale campaign

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A fashion-focused pairing of pink and yellow is the basis for our Winter sale campaign for high-end eyewear retailers Parker & Co. The playful colours and contrasting sizes of type were used to create a distinct hierarchy of messaging, forming a playful and impactful digital and print marketing campaign.

In addition, our Social and EDM campaign used eye-catching animation to further capture attention.

You can see more of our brand work for Parker & Co. here and our digital work here.

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    Parker and Co Winter Sale – digital animation messaging – yellow type on blush pink colour block colour and modern typography – as part of a digital and print marketing campaign
    Parker and Co Winter Sale – digital animation messaging – blush pink type on yellow colour block colour and modern typography – as part of a digital and print marketing campaign
    Parker and Co Winter Sale Window Display in Eyecatching repeat pattern of Blush Pink and Yellow
    Parker and Co Winter Sale Billboard series – features multiple panels of yellow and blush pink colours and modern typography
    Parker and Co Winter Sale EDM – features animated messaging in yellow and blush pink block colour and modern typography
    Parker and Co Winter Sale Social campaign – features animated messaging in yellow and blush pink block colour and modern typography
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    3 Te Kehu Way Commercial Property Development Hoarding showing core marketing and leasing messaging featuring architectural render seen through dappled sunlight and tree branch shadows 3 Te Kehu Way Commercial Property Development Hoarding showing building image and messaging on green background
    Parker & Co. Eyewear brand development
    Parker and Co Branded Pocket – close up of blind emboss – white on white
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