When Koh, the eco-friendly cleaning brand, approached us for a brand refresh to align with their global expansion, we knew how to help them stand out. Koh’s sustainable cleaning products had made their mark worldwide, and they needed an updated brand identity that reflected their playful nature, scientific approach, and eco-conscious ethos.
We started by developing a bold brand positioning that defined Koh’s point of difference: science-driven, eco-friendly cleaning products that are as effective as they are sustainable. This was complemented by custom-designed icons and clear, concise copy that showcased their environmental commitment and the science behind their products.
To drive engagement with their audience, we created a visual system that combined functional imagery with emotional appeal. The result was a brand refresh that effectively communicates Koh’s values through impactful design and clean, crisp visuals that highlight their product range.
Our work extended to creating direct marketing campaigns, including eye-catching EDMs (email campaigns) designed to reach new and existing members of the Koh community—also known as the Koh-mmunity. These campaigns were crafted to increase customer engagement and awareness of Koh’s eco-friendly solutions.
We also applied this brand refresh to Koh’s social media presence, using their updated colour palette and playful animations to create engaging, shareable content.
By incorporating vibrant imagery, dynamic product shots, and friendly, eco-conscious messaging, we helped Koh enhance their social media engagement and effectively communicate their mission across all platforms.
Discover how we can help refresh your brand to better reflect your values and drive customer engagement. Explore our projects here and here.
