Clever thinking expressed clearly
Simpson Grierson is one of New Zealand’s leading commercial law firms –with lawyers in every practice area. We were engaged to re-imagine the UI for their new site, to better reflect the modern firm of specialists they are and to create a user-friendly interface that was both informative and clear.
As thought leaders in the industry, news and research are important components of Simpson Grierson’s offering and a challenge faced was that the wealth of information available on the site were not always easy to navigate. We resolved this by making a prominent feature of Search, to provide assistance to the user at any point in their journey in such a content-rich site.
It was important to maintain the existing Simpson Grierson colour palette but by changing the ratios of the colours used, we created a more contemporary colour system, their signature red became a highlight and used to denote interaction.
A new sans serif typeface added a strong hierarchy in presentation of information as well as aiding readability in both shorter and longer passages of text.