Katie Yeung’s Hera Couture is a leading New Zealand wedding dress retailer and wholesaler operating in a highly competitive market with a vision to expand their international footprint. To achieve this vision Katie recognised the need to reposition her brand and reconsider their online presence to be successful.
We applied our new photographic approach – sophisticated yet a little ‘undone’, and bought this look to life through the gown Collections on the site. As well as a new visual approach we also defined a new tone of voice – channeling lead creative Katie’s instinctive, warm and supportive style.
The fully responsive site offers customers a seamless shopping experience, catering to the different search behaviours brides use to research and draw inspiration to find their perfect gown.
The e-commerce store provides a select range of accessories chosen to compliment the gown styles and allows for styling recommendations to match accessories to each gown or wedding style.