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Hera Couture website

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Katie Yeung’s Hera Couture is a leading New Zealand wedding dress retailer and wholesaler operating in a highly competitive market with a vision to expand their international footprint. To achieve this vision Katie recognised the need to reposition her brand and reconsider their online presence to be successful.

We applied our new photographic approach – sophisticated yet a little ‘undone’, and bought this look to life through the gown Collections on the site. As well as a new visual approach we also defined a new tone of voice – channeling lead creative Katie’s instinctive, warm and supportive style.

The fully responsive site offers customers a seamless shopping experience, catering to the different search behaviours brides use to research and draw inspiration to find their perfect gown.

The e-commerce store provides a select range of accessories chosen to compliment the gown styles and allows for styling recommendations to match accessories to each gown or wedding style.

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Hera Couture Website Homepage – features intimate close up of bride in lace detail gown
Hera Couture Website Homepage – features bride with dramatic flowing lace veil
Hera Couture Website Our Story – intimate message from the designer and features sophisticated image of bride with flowing veil
Hera Couture website – Key screens on mobile view
Hera Couture Website Collection Gallery – shows series of 4 feminine gown images
Hera Couture Website Individual Gown page shows dramatic flowing gown and series of smaller thumbnail images
Hera Couture Website Accessories page – e-commerce site – features series of sophisticated shoe and bag images within the Gallery
Hera Couture Website Individual Accessories page shows dramatic flowing sumptuous fur cape and series of smaller thumbnail images
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