SOAPTM
  • Work
  • Soapbox
  • About
  • Contact

Hera Couture

  • Work
  • Soapbox
  • About
  • Contact

Katie Yeung’s Hera Couture is a leading New Zealand wedding dress retailer and wholesaler operating in a highly competitive market with a vision to expand their international footprint. To achieve this vision Katie recognised the need to reposition her brand and reconsider their online presence to be successful.

We had the pleasure to work with Katie to firstly define Hera Couture’s value proposition and target audience. Following this assessment we set about creating a new brand language before developing an identity that mirrored the refined elegance of Katie’s beautifully designed and crafted gowns.

Breaking from category norms, we created a photographic approach that is both sophisticated and a little ‘undone’ – decadent gowns worn with an effortless nonchalance and hint of attitude. We then worked closely with the photographer to bring this look to life, applying these to brand collateral and new e-commerce website.

Following the launch of Hera’s new brand, Katie has already seen immediate results with both national and international customers.

View the Hera Couture website project

  • Category
  • Our work
Tags Brand, Print
Share this —
FacebookMessengerTwitterLinkedInPinterest
Recent Posts
  • Koh: a bold brand refresh
  • 3 Te Kehu Way Development Hoarding
  • 3 Te Kehu Way Development Hoardings
  • Retail Graphics – Sylvia Park Level 1 launch
  • 3 Te Kehu Way
Recent Comments
    Archives
    • January 2024
    • February 2022
    • January 2022
    • September 2021
    • July 2021
    • June 2021
    • January 2021
    • December 2020
    • August 2020
    • May 2020
    • March 2020
    • February 2020
    • January 2020
    • November 2019
    • August 2019
    • July 2019
    • June 2019
    • February 2019
    • December 2018
    • July 2018
    • June 2018
    • April 2018
    • February 2018
    • January 2018
    • November 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • October 2016
    • August 2016
    • July 2016
    • May 2016
    • July 2015
    Categories
    • Our work
    • Soapbox
    Meta
    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    Hera Couture logotype – elegant serif typography
    Hera Couture brand postcard – shows confident bride in dramatic flowing gown
    Hera Couture brand postcard – shows flowing hair of bride from behind and detail of gown with cascading flowers
    Hera Couture brand postcards – show close up of bride and intricate button and lace details
    Hera Couture brand postcards – show dramatic gown silhouettes and intricate details
    Hera Couture – Our Story – website copy – a personal message from the designer to empower their female customers
    Hera Couture – Our Story – website copy to empower their female customers
    Hera Couture letterpress business cards in stacks highlight aqua painted edges and black foil type
    Hera Couture letterpress business cards have aqua painted edges and black foil type
    Hera Couture brand postcards – feature flowing lace veil and elegant gowns
    Hera Couture brand postcards show dramatic gown silhouettes and intricate details
    Koh: a bold brand refresh
    Koh Brand refresh emotive photography showing boy with mischievous expression with red hair in a light, bright, kitchen environment
    3 Te Kehu Way Development Hoardings
    3 Te Kehu Way Commercial Property Development Hoarding showing core marketing and leasing messaging featuring architectural render seen through dappled sunlight and tree branch shadows 3 Te Kehu Way Commercial Property Development Hoarding showing building image and messaging on green background
    Parker & Co. Eyewear brand development
    Parker and Co Branded Pocket – close up of blind emboss – white on white
    Back to Our work
    SOAP™

    Social

    • Instagram
    • Behance
    • Pinterest
    • LinkedIn

    Contact

    • +64 21 722 335
    • katie@soapdesign.co.nz

    Copyright

    • ©SOAPTM
    • All rights reserved
    • Terms and Conditions