SOAPTM
  • Work
  • Soapbox
  • About
  • Contact

Food Fix Up

  • Work
  • Soapbox
  • About
  • Contact

Food Fix Up is is all about enjoying simple, healthy and delicious recipes with absolutely no nasties. They came to us with a clear brief; to create a mobile app which best represented their offering of ‘whole food made delicious’ and inspire people to recreate their beautiful recipes.

We recognised that people tend to discover recipes in a traditional cook book in several different ways, from browsing visually through to searching specific ingredient/food types. This insight underpinned our design approach to the UX/UI; we recreated the indulgent experience of leisurely browsing through a cook book – with the usability of a modern day app.

We crafted the User Interface with a fresh colour palette, clear iconography and contemporary typographic approach to hero the luscious food photography. This is teamed with a navigation which allows the user to search for specific content of interest and indexing all content to enable further discovery – delivering a journey to increase use, sharing and food exploration.

The app has been named one of the Huffington Post’s best clean eating apps as well as the Herald’s app of the week.

 

  • Category
  • Our work
Tags Digital
Share this —
FacebookMessengerTwitterLinkedInPinterest
Recent Posts
  • Koh: a bold brand refresh
  • 3 Te Kehu Way Development Hoarding
  • 3 Te Kehu Way Development Hoardings
  • Retail Graphics – Sylvia Park Level 1 launch
  • 3 Te Kehu Way
Recent Comments
    Archives
    • January 2024
    • February 2022
    • January 2022
    • September 2021
    • July 2021
    • June 2021
    • January 2021
    • December 2020
    • August 2020
    • May 2020
    • March 2020
    • February 2020
    • January 2020
    • November 2019
    • August 2019
    • July 2019
    • June 2019
    • February 2019
    • December 2018
    • July 2018
    • June 2018
    • April 2018
    • February 2018
    • January 2018
    • November 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • October 2016
    • August 2016
    • July 2016
    • May 2016
    • July 2015
    Categories
    • Our work
    • Soapbox
    Meta
    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    Food Fix Up App Splash screen and main Recipe screens feature delicious food photography
    Food Fix Up App Recipe screens features delicious food photography summary and ingredients
    Food Fix Up Home page features delicious food photography and app store download link
    Lidgard Shades Website
    Lidgard Shades Homepage
    Carbon Method CrossFit branding
    Carbon Method CrossFit Logo Wordmark Branding Identity Weight lifting
    Hera Couture website
    Hera Couture Website Homepage – features bride with dramatic flowing lace veil
    Back to Our work
    SOAP™

    Social

    • Instagram
    • Behance
    • Pinterest
    • LinkedIn

    Contact

    • +64 21 722 335
    • katie@soapdesign.co.nz

    Copyright

    • ©SOAPTM
    • All rights reserved
    • Terms and Conditions