Food Fix Up is is all about enjoying simple, healthy and delicious recipes with absolutely no nasties. They came to us with a clear brief; to create a mobile app which best represented their offering of ‘whole food made delicious’ and inspire people to recreate their beautiful recipes.
We recognised that people tend to discover recipes in a traditional cook book in several different ways, from browsing visually through to searching specific ingredient/food types. This insight underpinned our design approach to the UX/UI; we recreated the indulgent experience of leisurely browsing through a cook book – with the usability of a modern day app.
We crafted the User Interface with a fresh colour palette, clear iconography and contemporary typographic approach to hero the luscious food photography. This is teamed with a navigation which allows the user to search for specific content of interest and indexing all content to enable further discovery – delivering a journey to increase use, sharing and food exploration.