World leader in corrective optics and visual health, Essilor, run a Platinum Partners Programme in New Zealand, providing business support, services and tools to their leading independent retailers.
We worked with Essilor to create a printed BtoB brochure to better educate their Partner Optometrists to the business benefits offered to members. The aim also to increase the uptake of these exclusive services to help grow their practices.
Employing a collaborative and empathetic tone to our copy reinforces the Programme helps remove some of the burdens from these busy practices.
The brochure highlighted the support and tools offered, including case studies to provide real world examples. To further aid Optometrists’ knowledge of new products, we also featured new and cutting edge product innovations, linking these products to diverse customer needs within market.
To help form a more recognisable sub-brand for the Platinum Partners Programme itself, we developed a supporting visual language to further reinforce the sense of collaboration. A graphic device visually supports the connection between Essilor and the Optometrists – creating a pathway to further success.
The BtoB brochure was launched by Essilor at a nationwide roadshow.
We also work with Platinum Partner optometrists Parker & Co – see some of the work we do with them here.