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The Walshe Group – rebrand

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Trusted Travel intelligence

As part of a project with Sugar & Partners, we have created a total rebrand for The Walshe Group – Australasian-based, world leading international travel representation company. TWG have been providing dedicated airline and destination representation services to some of the world’s most most prestigious travel brands for over 35 years.

Our team at SOAP™ worked closely with TWG to create a full brand identity, including a bold wordmark, fully responsive website (design & build) brand guidelines and a complete suite of brand collateral to achieve consistency throughout their communications. We designed every touchpoint to better reflect The Walshe Group’s intelligent and warm approach – creating a modern and engaging brand to strengthen their established presence.

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Tags Brand, Digital, Identity, Print
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    The Walshe Group Identity – Impactful serif typography with bright green full stop
    The Walshe Group Stationery – Business cards, letterhead with bright green reverse and white full stop
    The Walshe Group Website Homepage Close up – features dramatic image of Snowy Mountains and Greeting with date time and weather
    The Walshe Group Website Homepage – features image of Snowy Mountains and Greeting message
    The Walshe Group Website – multiple views on mobile of key pages
    The Walshe Group Website – News Page showing Featured Articles and NYC Taxi image
    The Walshe Group Brand Guidelines – showing identity and colour usage
    Koh: a bold brand refresh
    Koh Brand refresh emotive photography showing boy with mischievous expression with red hair in a light, bright, kitchen environment
    3 Te Kehu Way Development Hoardings
    3 Te Kehu Way Commercial Property Development Hoarding showing core marketing and leasing messaging featuring architectural render seen through dappled sunlight and tree branch shadows 3 Te Kehu Way Commercial Property Development Hoarding showing building image and messaging on green background
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    Parker and Co Branded Pocket – close up of blind emboss – white on white
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