The brand launch for Carbon Method CrossFit began as they meant to continue – with a gut-busting workout!
The event came after we’d been working with Carbon Method CrossFit (CMC) to create a brand strategy, name, and full brand roll out to communicate their unique proposition within the fitness industry.
We worked together to keep the brand launch under wraps until launch day – even managing to unveil new signage on the day.
It seemed only natural to launch their new gym brand to members with a WOD (work out) event, so working together in teams, members competed across three different WODs before the unveiling and prizes of new branded apparel were given out.
How does any good fitness session finish? With a tasty recovery bbq of course!
See the full case study here.