We worked with Stuff Events’ New Zealand Night Noodle Markets to create a experiential wall that engaged customers and encouraged them to to share their experiences via their social network. A dramatic entrance way festooned with lanterns welcomed customers. Once inside, customers are greeted the large-scale experiential wall, themed on an Asian food alley; neon-style illustrations lighting up playful noodle puns to the delight of the market’s audience.
This proved the perfect backdrop for people to pose with each other and share their favourite noodle dishes via social media and various competitions were run for the best posts.
Stuff’s Vanessa Fleming said : “SOAP™ were such a pleasure to work with. They captured our vision and brought it to life! We had a short time frame to turn around an exciting new entrance feature to our Night Noodle Markets event, their professionalism, skill and creative flair was outstanding. Can’t wait to work on future projects”
See more of our experiential work here.