Rito is the only premium quality skincare brand made in the Cook Islands. We’ve been working closely with Rito Cook Islands for the past year – the genesis of the project was establishing the brand positioning and design of the new brand. After crafting the identity, the next stage was to design the packaging for their reformulated skincare range.
Vibrant colours from the Pacific and a modern interpretation of a traditional weaving pattern are key components of the brand language, and the distinctive nature of these elements are a real differentiator from their competitors.
We received the test samples of the shampoo and conditioner today so we thought it would be nice to give you a sneak preview of the new range.