Good fortune isn’t just luck but well considered ideas. Our clients know that SOAP™ and good fortune go together nicely, so we decided to combine the two for our new year gift to our awesome clients. Two cubes of beautiful handcrafted soap were wrapped in packaging featuring symbols of good fortune.

Our design took the symbols of fortune told across two wrapped cubes of soap (representing our boutique agency). When both cubes are aligned together in the correct way, the fortune symbol is revealed. Upon opening the packaging, the fortune unveiled.

We believe running a successful business happens not through good luck, but by a combination of factors, working hand-in-hand as these symbols express. For us it’s a harmonious mix of creative, design, copy, craft and working together with clients that appreciate this.

The project has been recognised by the prestigious Good Design Awards Australia, being picked as a 2020 Good Design Award Winner and featured in international design annual Best of Asia Pacific.

See our previous client gift here.