Carbon Method (CMC) asked us to create a brand strategy, name, and full brand roll out to communicate their unique proposition within the fitness industry. It seemed only natural to launch their new brand to members with a WOD (work out) event!

We worked together to keep the brand under wraps until launch day – even managing to unveil new signage on the day.

Working together in teams, members competed across three different WODs before the unveiling and prizes of new branded apparel were given out. How does any good fitness session finish? With a tasty recovery bbq of course!

See the full case study here.